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... What is it with many ...Harley sellers that make them think their bike is "one of the nicest around" or "you'll not find another bike like it"? ...
Seriously? For many people, owning a Harley is all about customizing it and making it "yours". Sure, there are zounds of Harleys out there, but there are also a huge amount of ways to make your bike different than anyone elses. Of course this can be done with any bike, but Harley-Davidson seems to be best supported in the marketplace and it is part of the Harley "culture" if you will. Some people spend as much money customizing their bike as they did buying it in the first place. When it comes time to sell the bike, of course they're going to make that part of their sales pitch.

It's just like a guy selling his BMW and touting how many "farkles" it has.
 
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