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Maybe the reason why MV isn't making a decent go of it is because of the price of their bikes. An F4 1000S has an MSRP of $21,495 according to their website. It's gorgeous, but the GSX-R1000 out performs it. I know I'm cheap, but I have a feeling a lot of others share my opinion about relative value. You price something over $20,000 and you've greatly limited the number of potential customers for something that most people see as a toy.



As soon as I heard a Rune was going to go for $25,000, I knew it would be a failure. And that was before I knew how ridiculous it looked.
 
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