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· Snuggles
4,369 Posts
Discussion Starter · #1 ·
Why do the Italian bike makers have such a problem being stable/profitable? Is it poor management? Are their markets to small?

Some of these groups make some very nice looking bikes. Do they need a bike that is more affordable to appeal to a larger market? And if that is the case, than why does BMW survive? Or is Beemer's bike segment loosing money also and they survive off of the car market.

Is it really that tuff to be profitable manufacturing bikes?
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