Apparently runner00 has not priced bikes lately! Take a look at any of the higher end bikes (that would be Gold Wing (and Honda's HIGHER end cruisers, not the crap notaharleys they also sell right next to the Wing and the VTX), BMWs and Harleys). The Harley sits pretty much in the same area. As the owner of a 2003 Electra Glide and 2000 BMW K1200LT, I did price them all. Ended up buying the Harley (in all fairness, BMW was not offerning their current insane good deal they are offering now) You just have to HUNT for an HD dealer who is not bleeding thief!