What ya mean establishment? Star is a new badass Japanese motorcycle company, ain't it? Wait a minute! I thought the guys that rode Japanese motorcyles hated all that Harley tough guy stuff. Anytime I see a commercial for Star, there are all kinds of psudo-toughs with arms crossed, tats showin, and vests and everything. Chrome, hardtails, and custom paint everywhere. They now promote everything they hated about the Harley lifestyle, but are now dying to copy. Just think, 25 years ago Honda and Yamaha (I meant Star, cough, cough) told Harley that the V-Twin was an inferior design! Now 75% of their U.S. business is based on inferiority. They sure been fillin up on crow over the last 20 years!