Stocks don't move on those fundamental numbers just as a Harelys don't get sold, move, on their numbers. You know the ones, 799 pounds, 71 RWHP.
Making stuff certainly isn't the way to make money or make stocks go to the moon. What you need for that is complex financial strategies with buyouts and buybacks and tons of levege. and the backing of the Pig Men. That would be The Street. One thing the Pig Men hate is nuts and bolts companies.
Harley should approximately track the broad market over the long haul. Viscious shakeouts like last years, and the occasional sharp rally will be executed by the Pig Men on 'news' occasionally so they can make some quick bucks.
Stocks are a speculation, always have been always will be. The stock market is a rigged game, essentially a criminal enterprise and the only way to win at it is think like a criminal. The firs thing to forget is all those numbers, sales, earnings etc. etc.