It'll Cost a Little Less than the B12
My guess is about $1000-1500 less than the TT600, which would price it at $6799-7299. And it will be much better handling out of the box.
But, people buy bikes from different countries for the same reasons as they buy cars. They buy European for style, sophistication, handling and exclusivity. They buy Japanese for big power, reliability and big value. And they buy American because, uh, um, well, I'm sure they have their reasons.
This bike will be no different, and it will be priced fairly competitively with the Japanese. Again, a lot of prospective customers will be those of us who can't afford to insure a top-of-the line sportbike, but still want the up-to-date-chassis, brakes and motor of the leading 600's.
I can also see TriumphUSA paying contingency to club racers, or starting a Cup series. This would make a good first racebike. That could sell over 1000 units a year, which is big numbers for Triumph. Since it's so much cheaper than the Speed Triple ($10,499!), and the Triple is such a big seller, I think they'll sell lots and lots...this will be an interesting year for Triumph.