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Original Article:
Triumph Bonneville Heuer honors McQueen

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“We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.”

Man, that's a stretch! Named for a timepiece, and painted like a Porsche.

So, how do you pronounce 'TAG Heuer', anyhow? is it 'T - A - G Ho-yer', or 'TAG Hewer', or something else?
 

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The Toad
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"We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration."

Man, that's a stretch! Named for a timepiece, and painted like a Porsche.

So, how do you pronounce 'TAG Heuer', anyhow? is it 'T - A - G Ho-yer', or 'TAG Hewer', or something else?
You pronounce it "$$$$$$".
 
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