Why would anybody change a fine name like "Hyosung" to "UM: for the US market? Then again, I'm still trying to figure out the Killed In Action cars.
I wondered the same thing when they launched. I even think I posted it here. I mean, who's in their marketing department? A bunch of guys who got stoned every day of high school and sat in the back of the class? I can just imagine what that meeting was like.
CMO: "Okay, like, we're gonna start a motorcycle company."
VP of Marketing: "B*tchin', dude!"
CMO: "I know, right?? TOTALLY b*tchin'."
National Marketing Mgr.: "Dude, it's better than b*tchin'. It totally rawks!!"
CMO: "Yeah, dude, you're totally right. You just got yourself a raise."
NMM: "Awesome, dude! Mucho gracias!"
VP of M: "Yeah, well you earned it, bro."
NNM: "Yeah, totally. That was a tough one."
CMO: "Okay, okay, but what are we gonna call it?"
VP of M: "Call what?"
CMO: "The thing I just said we're gonna start, dude!'
NMM: "Whoa, bro, I'm so stoned. Look at the ceiling fan! It's freakin' evil!"
VP of M: "Whoa, it's worse than evil. It's totally satanic!"
CMO: "Yeah, dude, totally...now was that thing we were talking about?
NMM: "Um..."
(P.S. Hyosung is selling their bikes under their own name here, too. UM is just rebranding them and selling them through their own network.)