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The fact that you must remember is that being a fan of Ferrari in Italy is like being a member of a cult, except that there are millions of you, and that Valentino Rossi managed to have higher TV ratings than F1 for the *first time ever* this past season. So, if I am Luca di Montezemolo (Fiat boss, ex Ferrari boss, now controls Ferrari through Fiat), I would say: "Hmmm, a car loved by most Italians with a driver loved by most Italians..." Can you say "marketing?" I think Rossi would do OK, but in F1 the car (and the pit stops) is much more important than the driver, in MotoGP, the rider is still a very big chunk of the pie. I think Rossi will go to Ducati one day and make Italians deliriously happy, at least until they realize it really is a nail.
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