Yes you are right. Harley has what no other has: the brand name.
But where the market has profoundly switched is that H-D has lost the grunt leadership.
If you look at the car market, the BMW and Merc are on top because they have systematically strived to have the best V-8:s, V-12:s, the power and technological leadership. Unassailable leadership of RR, Bentley, Jaguar, Cadillac and other prestige makes was demolished.
Yes there are the hard core H-D people who will not change. But the middle ground, where the battle is fought, the tide is turning.
I have a fatso, and I am quite happy if not overwhelmed with it. But when I look at the torq & hp figures, its clear next one will not be a H-D. I have some ****** brains.
- cruiz-euro