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I dunno, Polaris hasn't missed a step yet.
Yeah, there's light-years of difference between Polaris and the fly-by-nighters who owned the trademark before. It'll do well as a high-margin/low-volume bike.

I still fail to understand why they chose "Victory" for their enginecycle division instead of just calling it Polaris. There's substantial brand equity there and a built-in potential customer base that loves their sleds. Dumb move, IMO.
 

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Yeah, there's light-years of difference between Polaris and the fly-by-nighters who owned the trademark before. It'll do well as a high-margin/low-volume bike.

I still fail to understand why they chose "Victory" for their enginecycle division instead of just calling it Polaris. There's substantial brand equity there and a built-in potential customer base that loves their sleds. Dumb move, IMO.
Jingoism is a big seller at biker rallies.

An American flag doo rag just don't look right on them there Polaris'.

That sounds like some kind of Polack bike.
 
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