I think it's pretty simple really. Look at Triumph, they're a good example of how to market in the US. They came out with a pretty bland commuter and sport touring bikes that were unusual, because they were Triumphs. The big news came when they introduced the a cruiser, the Thunderbird. The magazines went nuts. And most Triumphs I saw on the road were those cruisers. Then they introduced sport bikes, Daytona, TT600, sport touring bikes, Sprint RS and ST. Sales picked up a bit especially of the Daytona, Sprint RS and Speed 3. But they still mostly sold the T-bird and it's variations. Then they introduce the Bonneville and the bike mags really went nuts, followed by a huge increase in sales of all forms of the Bonne, T100 and America. Half of all Triumphs sold are Bonnevilles. So what's next? A hot new sport bike, sport touring bike, naked bike? No! Another cruiser - the Rocket Three and the bike mags go nuts - Motorcyclist has even given it best power cruiser award, or something like that.
Get it. Cruisers out sell everything other category of bike here in the US. Your problem is you don't want a cruiser.
Get it. Cruisers out sell everything other category of bike here in the US. Your problem is you don't want a cruiser.