Fiat, Global Brand
I owned a bright yellow spider 850 i think it was called, in the 70's. My Dad wouldn't ever let me park it behind his car in the driveway since we frequently had to push it out of the way.
He liked that it was yellow since that proved its lemonness. i thought it was pretty cool.
When did they last sell FIAT in the US?
Can you buy a new one in Canada?
Finaly, I heard once that Sete' Gibernau was somehow related to the FIAT fortune. I don't know if its true. If so, his family must not have a seat on the board. Hard to imagine Sete' voting to sponsor Rossi.