That's it... this is a market based economy & for Yamaha the question will be... will they sell all these additional FJRs at list price?
If the answer is yes then I think you'd have to call this little marketing program a success!
There may be some of those little Italian moto makers where the plan is "let's build the most beautiful exciting motorcycles & hopefully while we're doing it we'll make enough money to pay ourselves" but for the Big 4 the game plan is all about "return on investment"
Like John Goodman said, "it's all about the money, boys!"
If the answer is yes then I think you'd have to call this little marketing program a success!
There may be some of those little Italian moto makers where the plan is "let's build the most beautiful exciting motorcycles & hopefully while we're doing it we'll make enough money to pay ourselves" but for the Big 4 the game plan is all about "return on investment"
Like John Goodman said, "it's all about the money, boys!"